At the time of the project, augmented reality (AR) was a hot topic and finally becoming widely accessible to the public. We designed and developed an AR app that allowed users to engage with the all-new Camry virtually. Users could customize and explore the exterior and interior features of the new Camry from the comfort of their own homes. Through the education and exploration of the vehicle, users were subtly guided to initiate conversations and schedule test drives with local dealerships. As an additional value add, we introduced features to post photos of your new virtual car on social media, increasing UGC and buzz around the new lineup of vehicles.