First Financial Bank
First Financial Bank is a regional bank serving individuals and businesses since 1863. They offer sophisticated yet flexible solutions for small business owners; however, an out-of-date web page led to confusion and poor conversion for new customers.
We were tasked with developing an optimized user experience to better communicate offerings, improve on-site navigation, and create a more desirable place for customers to interact with the business banking brand.
Strategy Copywriting User Experience Design User Interface Design
A Focus on The End User
The key to this project was understanding the needs of a wide variety of users interacting with the business page. We employed several tactics to ensure users’ needs were clearly defined and measurable in our end result. This information informed decision-making from wireframe to final UI development.
“The Canned Spinach team is great! One of our strategic goals was to provide a new online experience for our business clients. Their team listened carefully to our vision and dug in to learn details of our segments and user research. The refreshed page they produced checked off all of the things on our list to drive more engagement.“
We delivered a restructured web page, working within existing brand guidelines, internal approval processes, and existing development platforms. Clear communication and understanding of our client’s business goals and user needs led to this new webpage optimized to serve existing account holders and new customers looking to partner with First Financial Bank. As a result, our partnership with First Financial continues to grow, allowing First Financial to better connect, guide, and serve their new and existing customers.