As Cincinnati continues to grow and establish itself as the premiere startup hub of the Midwest, Cintrifuse has flourished at the heart of it all—connecting tech startups to a vast network of resources throughout its impressive ecosystem. Canned Spinach was approached to handle a complete overhaul of the Cintrifuse website, but also worked as a key strategic partner to communicate an elevated brand strategy that championed a user-first mindset. Cintrifuse is bolstered by various powerful sub-brands and Cincinnati staples, such as Union Hall, FinTech Frontier, StartupCincy, and more, all of which we worked to highlight and incorporate into one cohesive, accessible, and scalable strategy.
Strategy User Experience Design User Interface Design Copywriting Website Development Hosting, Security Management
A Brand ReimaginedCintrifuse is a powerhouse of distinct subbrands, each with its own focus and unique user types. Our primary strategic focus centered on how we could properly communicate the nuanced relationships between these various network partners and companies while also prominently showcasing Cintrifuse’s role throughout. Our ultimate brand strategy leverages Cintrifuse as the central connection hub for these diverse startup resources and mentorship programs. These are supported through the extensive ecosystem of partners, funds, and more.
“We have been incredibly pleased with our results from working with Canned Spinach. They bring superior design and development skills, excellent customer service, quick turnaround times, and affordable rates. Their team is organized, approachable, and kind. They are upfront and transparent with the scope, timeline, and process of each project. They have been a joy to work with and I look forward to continuing our relationship together.“
Marketing Manager, Cintrifuse
The Cintrifuse team is now equipped with a website that will continue to grow and evolve alongside its bustling ecosystem. As new programs and sub-brands develop and launch, their dynamically built site will be able to accommodate new sections and features. Strengthened by a simplified, centralized voice for their ecosystem, Cintrifuse can effectively communicate as the core of this unique network and continue connecting resources throughout the Midwest and beyond.
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