As Cincinnati continues to grow and establish itself as the premiere startup hub of the Midwest, Cintrifuse has flourished at the heart of it all—connecting tech startups to a vast network of resources throughout its impressive ecosystem. Canned Spinach was approached to handle a complete overhaul of the Cintrifuse website, but also worked as a key strategic partner to communicate an elevated brand strategy that championed a user-first mindset. Cintrifuse is bolstered by various powerful sub-brands and Cincinnati staples, such as Union Hall, FinTech Frontier, StartupCincy, and more, all of which we worked to highlight and incorporate into one cohesive, accessible, and scalable strategy.