Pro Athlete Community
Project
Pro Athlete Community’s mission is: “Fostering education, mentorship, and community to empower professional athletes in relentlessly pursuing what’s next.” We partnered closely with the founder of this organization to bring the idea to life, and continue to optimize and evolve the digital and in person experiences to provide the best outcomes possible for its members.
We helped with everything from strategy, branding, website, print materials, sales and marketing collateral, live event / experiential design, mentorship and more.
Services
Strategy
Branding
User Experience & Interface Design
Copywriting / Content Strategy
Digital Marketing
Web Authoring
Sports Illustrated estimated that 78% of NFL players file for bankruptcy or are experiencing financial stress only two years after retiring. PAC is providing the solution to fix this stat.
Sports Illustrated estimated that 78% of NFL players file for bankruptcy or are experiencing financial stress only two years after retiring. PAC is providing the solution to fix this stat.
Agility with Quality
When we were approached for this project, we had an incredibly aggressive timeline to work against. The client needed everything from branding, website, and sales materials launched in a little over a month. We were able to craft a strategy that allowed us to meet these deadlines, while creating an impactful, high-quality, wholistic digital presence that was poised to evolve as the company grew.
Testimonial
“When we approached Canned Spinach, we had a vision to create a robust digital presence to help define, declare, and demonstrate the role Corporate America must play in advancing racial equity. Not only were they able to help us bring that vision to life, but they also exceeded all expectations and have become an integral part of our team.“
Kaleb Thornhill
PAC Co-Founder
PAC fosters elite education, mentorship, experiences, and community to empower professional athletes in relentlessly pursuing what's next.
Event Slide Decks and Print Materials
One of the key components of PAC is the in person events hosted multiple times each year. These events are meant to inspire, educate, and connect current and former professional athletes to be successful off the field. We help create all print materials, design presentations, mentor players, and help with general logistics and operations during the each event, bringing the digital work and brand to life at these in-person events.
End Result
PAC now has a wholistic strategy starting from the first touch point of a prospective client to the in-person events, to the post-event experiences. We continue to work with PAC’s leadership team to refine and evolve the offerings to continue adding as much value as possible to the talented individuals they serve.
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