Enterprise

Kroger

Enterprise

Kroger

Social Social: Celebrating Together, Even When We’re Apart.

Project Overview

During the nation-wide COVID-19 quarantines, Kroger Our Brands wanted to create a way to connect communities. Research showed that many Kroger customers struggled to celebrate important holidays and life events due to social distancing. Partnering with our friends at AGAR we designed and developed a weekly digital experience that safely facilitated these important celebrations!

Services

User Experience Design
User Interface Design
Website Development
API Integration
Analytics and Reporting
Security Management

user experience design

Designing for Connection

We designed a simple, intuitive experience that made it easy for people to participate, celebrate, and connect with their communities—even when gathering in person wasn’t an option.

Reaching Customers While Social Distancing

Many brands struggled to effectively connect with customers due to the effects of COVID-19 and social distancing requirements. Since many celebrations revolve around food and drink, Kroger wanted to find a way to facilitate the important festivities during quarantine, but safely. We designed and developed a website that acted as a virtual party, providing fun activities, recipes, packages, live performances and tutorials, and other engaging experiences. The events took place every Saturday evening, nationwide.

user interface design

Creating a Celebration-Focused Experience

We created a vibrant, approachable interface designed to capture the energy of each celebration. Thoughtful visual details, intuitive interactions, and a flexible design system helped the experience feel engaging and easy to navigate across every weekly event.

Testimonial

Thank you Kroger for the goodies!!! I got my package and I was so surprised and happy. I loved everything.“

Joan Rowland

Kroger Social Social Participant

End Result

From Mother’s Day, to a romantic date night, to a child’s high school or college graduation, families and friends were able to come together, virtually, to celebrate and create lasting memories through Kroger’s Social {media} Socials during a time of social distancing!