Government & Education
Goering Center
Goering Center
Helping family and private businesses grow, lead, and endure.
Project Overview
The Goering Center for Family and Private Business has been a cornerstone of the Cincinnati business community for decades — connecting owners, leaders, and next-generation successors with the knowledge, programs, and peer relationships they need to grow and transition with confidence.
But their digital presence wasn't keeping pace with the depth of what they offer. With a robust membership model, multiple institutes, a full events calendar, and a rich resource library, the site needed to be more than a brochure. It needed to function as a true community hub — welcoming to first-time visitors and indispensable to longtime members.
We partnered with the Goering Center to redesign and redevelop their website from the ground up, building a platform that reflects the trust they've earned and the ambition they carry forward.
Services
- User Experience Design
- User Interface Design
- Development
- Site Maintenance
- SEO Optimization
website design
Clarity for Every Leader
We untangled a catalog of memberships, institutes, and programs into pathways tailored to where each visitor is in their journey. Prospective members, current members, and event-goers can all reach the right information quickly. The structure reflects how business leaders make decisions, building them with confidence.
USER INTERFACE DESIGN
Authority, Made Approachable
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DEVELOPMENT
Built for a Living Calendar
With events, programs, and resources updating constantly, the site needed to be as dynamic as the Center itself. We built a flexible platform that makes it easy for the team to publish events, manage program pages, and keep resources fresh. The architecture is structured to grow with the organization's expanding offerings.
Testimonial
Canned Spinach took the time to truly understand who we are and who we serve. The new site reflects the Goering Center at its best — organized, inviting, and ready to support our members at every stage of their business journey."
Kamela Barrier
Director of Programs & Marketing, Goering Center for Family & Private Business
End Result
The Goering Center launched a site as capable as the community it supports. With streamlined membership pathways, an intuitive events calendar, and clear entry points for each of their institutes — NGI, LDI, BBI, and BLUEPRINT — members and prospects alike can find exactly what they need, fast.
Backed by partners like Fifth Third Bank, PNC, US Bank, Dinsmore, and Johnson Investment Council, the Goering Center needed a digital presence worthy of that ecosystem. They now have one — a platform that honors their legacy while positioning them confidently for what lies ahead for their business.
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