Professional Athletes
Do Well Foundation
Do Well Foundation
Investing in the next generation, rooted in brotherhood.
Project Overview
The Do-Well Foundation was born out of something rare: three brothers — Andrew, David, and Michael Dowell — who got to suit up together in the Green and White of Michigan State, share a field, and build something that extended far beyond football. Shaped by parents Will and Anita, who instilled in them the values of hard work, education, and giving back, the Dowell brothers created a foundation designed to pass those same values on to the youth of Greater Cleveland.
Their mission is straightforward and deeply personal: empower young people by offering opportunities to build confidence, develop character, and equip them with the leadership skills and resources to reach their fullest potential. Through their flagship Do-Well Youth Football Camp — a free, one-day event where kids learn from collegiate and professional athletes — and a growing calendar of community events, the Foundation is actively closing the gap between where youth are and where they can go.
A story this genuine deserved a brand and a website that could carry it. We partnered with the Do-Well Foundation to build both from the ground up.
Services
- User Experience Design
- User Interface Design
- Branding
- Site Maintenance
- SEO Optimization
User Experience Design
Where Every Supporter Starts
We designed clear pathways so donors, volunteers, and families can engage with the Foundation easily. From learning the Dowell story to signing up for events, the journey is intuitive and inviting. Every flow points supporters toward meaningful action.
User Interface Design
Heart on Every Page
The interface carries the Foundation's warmth and energy with bold visuals and a friendly design system. Imagery of youth and community brings the mission to life. Every page feels personal, reflecting the family legacy at the Do-Well Foundation’s core.
Branding
A Brand Built on Brotherhood
We shaped a brand identity rooted in the Dowell family's values of hard work, education, and giving back. From voice to visual system, the brand communicates heart and purpose. It gives the Foundation a memorable, cohesive presence across all its touchpoints.
Testimonial
Canned Spinach understood what we were building from the very beginning. They took our story — three brothers, one mission, one community — and gave it a brand and a home online that we're genuinely proud of. Everything they created reflects who we are and what we stand for. They didn't just design something that looks good. They built something that feels like us, and that's exactly what we needed going into this next chapter of the Foundation."
Andrew Dowell
Scouting Assistant, Washington Commanders
End Result
The Do-Well Foundation launched with a brand identity and website that does justice to the legacy the Dowell family is building. Youth across Greater Cleveland can find camp registration and event details instantly. Donors connect to the mission with clarity and confidence. And anyone who encounters the Foundation — on the field or online — immediately understands what Do-Well means: show up for the next generation, the same way someone once showed up for you.
The Dowell brothers shared a field, a dream, and a family. Now they're sharing it with their whole community. We built the brand and the platform to make sure that story reaches a wide audience.
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