Consumer Facing Brands

Deeper Roots Coffee

Consumer Facing Brands

Deeper Roots Coffee

Specialty coffee, sourced relationally and served for the people.

Project Overview

Deeper Roots Coffee is a Cincinnati specialty roaster that has sourced, shared, and served relationally sourced coffee since 2012. Rooted in the belief that people, the earth, and coffee are inextricably connected, they roast whole-bean coffees, run coffee bars across Oakley, Over-the-Rhine, and Downtown, and cultivate strong communities near and far. Their brand is warm, textured, and deeply human, and their digital home needed to reflect that same hospitality.

Services

User Experience Design
User Interface Design
Development
Site Maintenance
SEO Optimization

Visit website

User Experience Design

A Warm Welcome, Every Visit

We mapped the journeys of coffee lovers, wholesale partners, and first-time visitors to make sure everyone finds what they need without friction. From discovering sourcing values to landing on the right subscription, the experience was structured to feel as hospitable online as it does in person.

Visit website

user interface design

Texture You Can Almost Taste

Drawing on the brand's rich textures, badges, and earthy palette, we designed an interface that feels handcrafted and human. Bold imagery and tactile detail bring the coffee to life on screen, while a clean layout keeps shopping simple.

Visit website

development

Brewed for Commerce

We built a site that pairs storytelling pages with a frictionless shopping experience, connecting content and commerce in one seamless flow. The build is fast, mobile-friendly, and easy for the Deeper Roots team to manage as they add products and grow their locations. Behind the scenes, the platform is structured to scale with the roastery.

Visit website

Testimonial

Canned Spinach took the time to understand not just what we do, but why we do it. The new site doesn't just look like us — it feels like us. It's welcoming, it tells our story, and it makes it easy for people to connect with our coffee and our community."

Aidan Strasser

Web Sales Manager, Deeper Roots Coffee

End Result

Deeper Roots launched with a digital home that finally matches the depth of their brand. Whole bean coffees, subscriptions, tastings and tours, wholesale inquiries, community give back, and four locations — all accessible, beautifully presented, and rooted in the same hospitality that defines every cup they serve.

From their producing partners in Santa Maria de Jesus to the coffee bar down the street, Deeper Roots has always believed that coffee connects people. Now their website does too.