Consumer Facing Brands
Corvette Mike
Corvette Mike
Classic, sport, and exotic cars, driven by passion and integrity.
Project Overview
Corvette Mike has been one of America's most trusted classic and sports car dealers since 1982. Founded by Mike Vietro out of a genuine love for the cars and the people who love them, the business has grown into a nationwide destination for collectors and enthusiasts seeking curated Classics, rare Exotics, and modern Performance vehicles — backed by expert maintenance services, white-glove collection management, and a reputation built one honest transaction at a time.
After more than four decades, the Corvette Mike name carried enormous weight in the collector car world. The brand identity needed to finally reflect it — sophisticated enough for Pebble Beach, personal enough to honor the relationships Mike has built with clients who keep coming back year after year.
We partnered with Corvette Mike to build a visual identity worthy of that legacy.
User Experience Design
The Thrill of the Browse
We designed pathways that make exploring inventory, services, and consignment effortless and exciting. Whether someone is buying, selling, or dreaming, the journey feels intuitive. Every flow reflects how enthusiasts actually shop for the cars they love.
User Interface Design
Showroom-Grade Style
The interface channels the passion and prestige of the collection with bold visuals and a high-end design system. Striking photography puts the cars center stage. Every page feels as premium as the inventory it showcases.
Branding
A Legacy, Refined
We shaped a brand presence that honors more than 40 years of excellence and integrity. From voice to visual system, the brand communicates passion and trust. It gives Corvette Mike a cohesive, elevated presence across every touchpoint.
Testimonial
Canned Spinach understood what Corvette Mike stands for — the passion, the integrity, the relationships. After 44 years in this business, your brand has to earn the trust of people who know everything about these cars. What they built for us does exactly that.
Mike Vietro
Founder and CEO, Corvette Mike
End Result
Corvette Mike now has a brand identity as carefully curated as the inventory on their lot. From Thundering Thursdays to Pebble Beach, from a first-time buyer browsing the website to a seasoned collector consigning a full collection — every touchpoint carries the same message: driven by passion, backed by integrity, and built to last.
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