GENERATIVE ENGINE OPTIMIZATION
Generative engine optimization services that get you recommended.
GEO for businesses that want to be the name AI tools give when buyers ask who to hire.
Overview
When someone asks ChatGPT, Gemini, or Perplexity "who's the best company for this?", the AI writes its own answer and names a few businesses. Generative engine optimization (GEO) is the work of making sure yours is one of them. That means knowing which questions your buyers ask, which sources the AI tools pull from when they answer, and what those sources say about you. Canned Spinach's GEO services combine that research with the things we do every day: technical SEO, structured data, websites, and content written to be quoted. We measure your share of AI recommendations against your competitors, prompt by prompt, and improve it month after month.
GENERATIVE ENGINE OPTIMIZATION
Our Capabilities
We map the questions your buyers ask AI tools, like "best [service] company in [city]" or "who should I hire for [problem]", and test how each AI answers them today.
We identify the websites, directories, reviews, and articles AI tools cite in your category, so we know exactly where your business needs to appear.
Consistent, verifiable facts about your business across your site, Google Business Profile, directories, and profiles, so AI tools describe you accurately.
Original data, clear comparisons, and specific answers that AI tools can quote and attribute to you.
Schema markup and a clean llms.txt file that make your services, locations, and expertise easy for machines to read.
Monthly tracking of how often each AI tool mentions and cites you versus competitors, prompt by prompt.
How GEO works
Why Choose Us?
01
Built on a real SEO foundation.
GEO without technical SEO is guesswork. We handle both, so the basics AI tools depend on are solid.
02
Prompt-level reporting.
You see which buyer questions mention you, which mention competitors, and what changed this month.
03
Websites and content in-house.
When a fix needs a new page, better structure, or new content, our own designers, developers, and writers make it happen.
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GENERATIVE ENGINE OPTIMIZATION
Frequently Asked Questions
Generative engine optimization (GEO) services help your business get mentioned, cited, and recommended in AI-generated answers from tools like ChatGPT, Gemini, Perplexity, Claude, and Google's AI Overviews. The work includes researching the prompts your buyers use, finding the sources AI tools cite, making your business facts consistent and verifiable, creating content AI tools can quote, and tracking your share of AI recommendations over time.
SEO aims to rank a page in search results. GEO aims to have AI tools name and cite your business inside the answers they write. The two share a foundation, since AI tools often draw on pages that already rank, but GEO adds prompt research, citation source analysis, entity consistency, and AI share-of-voice tracking. Most businesses get the best results doing both together.
Our GEO work and reporting cover ChatGPT, Google's AI Overviews and AI Mode, Gemini, Perplexity, Claude, and Microsoft Copilot. Each platform chooses sources a little differently, so we track them separately and focus effort where your buyers actually search.
We test a fixed set of real buyer prompts across each AI platform every month and record whether your business is mentioned, whether your website is cited, how you're described, and which competitors appear instead. Alongside that, we report Google rankings, AI referral traffic, and leads, so you can see whether visibility is turning into business.
No. Many GEO improvements happen off your site, in directories, reviews, profiles, and the articles AI tools cite, and on-site fixes like structured data, llms.txt, and answer-first content can be added to most websites. If your current site blocks AI crawlers, renders content in ways machines can't read, or lacks pages for your key services, we'll tell you what to fix and what it would cost.
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