UX, Art Direction, Visual Design, Development
Creative Director, UX Designer, User Interface Designer, Web Developers, Project Manager.
Designed, developed, and launched a complete redesign of ADEX International’s website, with a focus on improving effectiveness of marketing and sales efforts. The project revolved around improving display of content, navigation, usability, and an updated look-and-feel that better reflects the quality of work provided by ADEX International.
We were tasked with taking a 50+ year old brand, and elevate them with a modern, clean website that matches the aesthetic of their work. Our primary goal was to convey, directly on the website, the same feeling of awe and amazement we have when interacting with ADEX exhibits.
The user experience
Navigation, ease of use, and intuitiveness were all big factors in the redesign of their website. We focused heavily on the strategy behind where content lives throughout the site, to ensure prospects can easily find what they need.
The home page
The homepage is arguably one of, if not the most, important page on any site. We wanted to make sure that site visitors immediately knew what ADEX International does, immediately believe that they are of the highest quality, and drive them to continue engaging with other parts of the site to learn more, and ultimately contact them.
Director of Business Development, CMP
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The portfolio page
The portfolio page is another critical page for the ADEX site – this is where they get to brag about all the amazing projects they’ve done for a lot of really impressive brands. Since ADEX has a handful of different client types, it was important to allow prospects filter out the irrelevant portfolio pieces. After filtering to the appropriate types of projects, visitors can then learn more about each individual project, with visuals and descriptions of each one.
The importance of navigation was an aspect of the site’s redesign that the client wanted to place a big focus on. ADEX has a handful of different client types, so the site needs to allow each of them to effectively navigate to the relevant sections of the site.